Murat Gümrükçü
Business Excellence,
Reimagined as Experience.
A curated universe of applications, simulations and digital products — crafted at the intersection of pharma leadership, AI and design.
Featured Work
Selected Experiences
Digital products that transform complex business challenges into intuitive, powerful experiences.
Complete Collection
Application Universe
Browse the full collection of digital experiences.
Murat Gümrükçü
A Business Excellence & Digital Transformation leader with 25+ years in pharma, and the author of two books.
Murat Gümrükçü currently serves as Business Excellence & Digital Transformation Director at Sanovel İlaç. Across a career of more than 25 years — beginning at Bilim İlaç and continuing through Sandoz, Allergan, Teva (Turkey and the USA) and Nobel — he has reshaped the commercial excellence landscape of pharma.
He has delivered 40+ Sales Force Effectiveness (SFE) projects, 8 CRM implementations, 4 business-intelligence and 2 omnichannel programmes. Known as “LORD” since 2012, he reads 100–120 books a year and shares his thought leadership through thousands of posts on LinkedIn.
Career Journey
The Books
The two works at the foundation of this universe
İş Mükemmelliği
The first book written in Turkey on Business Excellence and Sales Force Effectiveness. From sales operations to strategic planning, it systematises the cornerstones of excellence.
İş Mükemmelliği 2.0
The new-era secrets of digital transformation, omnichannel and data analytics — a hands-on guide with 1,500+ business templates accessible via QR code.
Get in Touch
Let's Connect
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